Surf Communication Solutions Launches SURF-HMPT

*Paving the way for Next Generation NFV deployments demanding support for state-of-the-art 4K Video resolutions and HD Voice interoperability between legacy SIP/H.323 and revolutionary WebRTC hybrid infrastructures*

Yoqneam, Israel – (26 May 2015) - SURF Communication Solutions ( www.surfsolutions.com), a leading developer of high capacity, real-time multimedia processing solutions and enabling technologies for the telecommunications industry, today announced the launch of its SURF-HMP™ comprehensive multimedia communications & processing platform.

SURF-HMP™ marks a breakthrough in multimedia service provisioning, revolutionizing cost, performance and functionality - extended via superb 4K Video resolution and ultra-high capacity Voice & Video transcoding, mixing and processing on any GPU accelerated INTEL processor. Offering a wide variety of licensing models, SURF-HMP™ is architectured to meet requirements from evolving and up-to full-blown/large-scale deployments, driven-by a powerful multimedia processing engine facilitating a multitude of applications (transcoding, conferencing/mixing, MRF, playout, recording, messaging, Video Surveillance and more), and instrumental in bridging the “battle between codecs” in the WebRTC world – supporting any-to-any transcoding between H.264, H.265, VP8 and VP9 codecs. Additionally coping with signaling and termination gap challenges, SURF-HMP™ grows to be an imperative building-block when interconnecting between legacy/ incumbent operator networks and emerging WebRTC environments.

Mr. Avi Fisher, SURF’s CEO explained, “We anticipated the need for a comprehensive platform that would accommodate the individual needs of heterogeneous audiences, boosting-up the ROI of Service Providers relinquishing archaic-dedicated network equipment for uniform server farms running s/w-based services, integrators seeking ultra-high resolution processing for Video Surveillance applications and others. SURF-HMP™ utilizes COTS INTEL processors, helping customers realize the NFV/SDN model of a complete separation between the telecom processing platform and the processing hardware.”

Ariel Linker, SURF’s Vice President of Sales commented, “Driven by the vast disposition of Cloud-based and SDN networks for 4G/LTE services, most market analysts share the consensus that starting 2015 NFV platforms will move out from lab phases into commercial ‘productization’, expected to account for over 90% of operator deployments in APAC, US and Western Europe. SURF-HMP™ is by far the best of breed, reinforcing SURF’s leading position in this technological space.”

To meet with a SURF representative and see a live demo of the SURF-HMP™, join us at

1. INTEL ISRAEL Telecom NFV Event 2015 (Dec 2nd 2015, Daniel Hotel Herzliya)

2. Mobile World Congress – Barcelona; 22-25 February, 2016, Hall 5 - Israeli Pavilion

For more information about SURF products and technologies contact sales@surfsolutions.com.

*About SURF Communication Solutions *

SURF Communication Solutions (SURF) is an industry leader in high-capacity processing solutions for real-time multimedia communication systems and applications. Since 1996, SURF’s products have delivered the integral technology behind many of the leading vendor’s multimedia servers and gateways and have been deployed by operators and service providers worldwide. SURF-powered multimedia applications deliver next-gen services to millions of end-users every day. SURF is ideally positioned to stimulate change in the way we communicate. SURF’s engines provide a fully converged multimedia processing subsystem available in various form factors affording unmatched density and optimal performance.

For more information, visit our new website at www.surfsolutions.com.

Contact Information:

Ariel Linker, VP Sales & Marketing

Tel: +972 73 714 0720

Email: pr@surfsolutions.com

©Copyright 2010 SURF Communication Solutions. All rights reserved. SURF is a registered trademark and the SURF logo is a trademark of SURF Communication Solutions. All other brand or product names are trademarks or registered trademarks of their respective companies or organizations.

With Kind Regards,

*Ariel Linker *| Vice President, Sales & Marketing

T +972 73 7140720 | *M *+972 544 563657 | ariel@surfsolutions.com | ariel_linker | Ariel Linker

Not sure what NFV and WebRTC are all about? Check out SURF HMP at our new website: www.surfsolutions.com

eCampus News coverage on Cal Poly "A solution for an evergreen infrastructure and better storage"

A solution for an evergreen infrastructure and better storage

By Tim Schmidt November 10th, 2015 Cal Poly State University describes how an On Premise as a Service (OPaaS) approach enabled a new data storage infrastructure with better scalability, manageability and lower cost as it shifted to an IT as a Service (ITaaS) model.

[image: evergreen] http://www.ecampusnews.com/files/2015/11/evergreen.jpgLike many institutions, California Polytechnic State University, a public university with nearly 24,000 faculty, staff and students and a strong engineering and science focus, is shifting to a service provider model for its information technology resources. The goal was for the IT services group that is responsible for the majority of the campus applications and infrastructure to offer Information Technology as a Service (ITaaS) to each of the colleges and departments within the campus.

The IT services group relied on just one large NetApp storage array running mixed workloads for multiple departments. As a 7-year old resource, the NetApp array was coming off warranty and had functional limitations that didn’t fit the IT as a service model, where it needed to scale, be agile and more responsive to changing departmental needs. The multi-departmental demands had recently begun causing an I/O storm that was impacting everyone’s performance. The storage array was also complex and difficult to manage, causing delays in the team’s ability to respond to departmental requests for additional capacity.

The IT Services group knew it needed to make serious changes, but the team wasn’t sure that it had any options.

Learning about On-Premise as a Service

The IT services group learned of a novel concept called On-Premise as a Service – an example of the move toward software-defined data centers, where the infrastructure is virtualized and delivered as a service. The benefits of software-defined approaches have been proven in corporations of every size, but are relatively new in deployments at universities.

In the OPaaS approach, the vendor places the storage hardware and software on the universities premises and behind its firewall – yet the vendor manages the deployment remotely, with minimal assistance from university staff. The university pays for the resource on a per-use basis based only on the storage as used – and out of operating expense (OpEX) budgets, not CapEx.

Buying data storage the typical way – where teams try to predict storage needs for 3 to 5 years in advance, buy significantly more than needed, and pay for it as CapEx –is a process that teams have put up with for decades because there was no other way. When the 3- to 5-year window is up, organizations are forced to rip and replace the infrastructure and do it all again at significant hassle and expense.

Zero Upfront Cost

With the OPaaS approach, Cal Poly had a way to obtain a brand new storage infrastructure, on site and behind its firewall, for zero upfront cost. The IT services group could choose the kind of equipment it wanted; for example, SATA disk drives or flash-based Solid State Drives (SSDs), or a mix, as well as to specify the performance as determined by the controller size and capacity) it chose. The OPaaS approach solves numerous management, scalability and performance issues – and keeps the storage within its data center, while still enjoying all the benefits of cloud pricing.

Cal Poly deployed the Zadara Storage Virtual Private Storage Array (VPSA) OPaaS solution in early 2015 and is now using it as the primary storage solution for centralized IT. Deploying this “Storage as a Service” approached enabled the team to create an infrastructure that is evergreen and will not need to be ripped and replaced in a few years; rather it evolves with the university as its needs change. It provides the scalability and elasticity to scale up, as well as to scale down – better adapting to each department’s needs and enabling them to pay only for the resources used – an innovation that translates into material savings and departmental agility.

Better Storage

With OPaaS, the university gained the economic benefits of a multi-tenant array, but maintains the performance isolation as if every department had its own storage. Storage management is vastly easier. It now takes just minutes to add new storage resources for departments, or address any other resource management needs. In addition, the OPaaS approach provides features appropriate for Cal Poly’s preferred service provider model of operation, including the ability to meter departmental storage usage.

Because the vendor handles all operation, maintenance and upgrades, the approach also lessened the time demand on team staff members, who could be freed to handle other more strategic initiatives. The vendor periodically replaces old hardware while keeping the data on-line and available so that Cal Poly will never have to migrate their data again. When and if the university needs more, or different storage resources, or when the state of the art advances, the OPaaS approach means the university can obtain it and pay for it in the say way: on a pay as you go basis, based on what is consumed. Best of all, because solution is provided as a service, IT Services can stay within its OpEx budget quarter over quarter.

*Tim Schmidt is engineering services manager at California Polytechnic State University, San Luis Obispo, CA where he manages the data center architecture team and is responsible for design, implementation and process improvement for new and existing data center hardware, software and services. He has more than 15 years of experience in IT management.*

RWE IT CZ Replaces EMC Storage with Zadara VPSA to Support their SAP Environment

Zadara partner T1-Solutions assists RWE IT CZ address performance, stability and scalability concerns FRANKFURT, GERMANY – Cloud Expo, Booth #523 – November 10, 2015 – Zadara™ Storage, the provider of enterprise-class storage-as-a-service (STaaS) today announced that RWE has deployed the Zadara Virtual Private Storage Array (VSPA) architecture to replace their existing EMC storage.

The new Zadara infrastructure supports RWE’s SAP HR and Solman applications, as well as their Lancelot e-commerce application. With the support of Zadara’s partner T1-Solutions, RWE has upgraded their older storage infrastructure, addressed their performance, stability and scalability issues, and transitioned their storage from a CapEx to a Storage-as-a-Service model. RWE is one of Europe’s five leading electricity and gas companies.

The RWE IT CZ organization was facing performance, stability and scalability issues with the current storage infrastructure supporting their SAP HR, Solman and Lancelot e-commerce applications. They turned to their trusted integration partner T1-Solutions to help them identify alternatives to their existing EMC storage arrays. After testing a variety of solutions including EMC, SoftNAS and Zadara Storage, RWE IT CZ chose to proceed with the Zadara Storage VPSA, including the Backup to S3 (B2S3) option which enables VPSA data to be backed-up to Amazon S3 compatible storage.

RWE IT CZ has deployed the new Zadara VPSA enterprise storage-as-a-service solution in Dublin, Ireland, connecting to their AWS compute environment and this has transitioned them from on-premises to a full cloud infrastructure. Performance was a key requirement during the evaluation cycle. Their integration partner T1-Solutions explained, “RWE’s SAP applications had significant spikes in activity and the previous EMC arrays could not keep up with the peaks in I/O demand.

Since deploying the Zadara Storage solution, RWE has addressed their performance issues, resolved their stability concerns and they now have a scalable environment to support future growth.” “Zadara Storage met all of our criteria including performance, stability, scalability – and an advanced suite of enterprise-grade features,” said Martin Gotz, managing director at RWE IT CZ. “We were also pleasantly surprised with the agility of the Zadara solution. Once we made the decision to proceed, the solution was installed and operational within 48-hours. We were quite impressed with the flexibility and agility of the architecture.” “RWE is an excellent example of a worldwide corporation who saw the value in cloud-based, storage-as-a-service and decided to move away from the 3-5 year purchase, manage, replace cycle,” said Nelson Nahum, CEO and co-founder of Zadara Storage. “They resolved their performance, stability and scalability issues while gaining all of the agility and flexibility benefits of cloud-based, storage-as-a-service. Best yet, they never need to worry again about replacing their storage because it grows and evolves with them.” Click to Tweet: RWE Replaces EMC Storage with Zadara VPSA to Support their SAP Environment - bit.ly/1kqFlDm

About Zadara Storage

Zadara Storage offers enterprise storage-as-a-service, delivering high-performance, highly available file and block storage. The company’s patented, software-defined Virtual Private Storage Arrays™ (VPSA™) deliver flexible, multi-tenant enterprise SAN and NAS technology for peta-scale primary and secondary storage. With isolated resources, exceptional data security, and management control, VPSAs meet the most stringent Service-Level Agreements (SLAs). Zadara is available both via OPaaS (On-Premise as a Service) and through a wide range of worldwide cloud and colocation providers, including value-added relationships with Amazon Web Services (AWS), Microsoft Azure, Dimension Data, TelecityGroup, CloudSigma, and others.

Visit www.zadarastorage.com, the Zadara Blog, or on LinkedIn and Twitter. Zadara Storage Media Contacts (A3 Communications): US: Mary Kae Marinac Phone: 978-685-3136 Email: mkm@mkmarinac.com EMEA: Federica Monsone Phone: +44 (0) 1252 875 203 Email: fred.monsone@a3communications.co.uk